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The posters are located in core parts of Regina such as downtown, on 13th Avenue and in Wascana Park, but also in some places you may not expect, like in the parking lots of big box stores.
“We really want people who might not be seeking them out to just kind of by chance encounter the posters,” said Moore.
The videos that the posters unlock tell Saskatchewan stories. Moore said the aim is to try not to represent just one stereotypical vision of the province, but reflect a variety of personal experiences.
One of the new videos that will be coming out on Sept. 26 for Culture Days is by David Garneau and is called Hoop Dancers. It depicts four men in powwow regalia playing a game of basketball.
Another piece by Graeme Patterson called Lafleche vs. Woodrow 1972 is a stop-motion video that shows a historical hockey game being played between two small towns.
Ian Campbell, who worked on a collage using 35-millimetre film with fellow artist Heidi Phillips, called the project a great way to engage with the community as well as showcase pieces by filmmakers.
“I make mostly film and sometimes it’s harder to get your film into the gallery, so this is a nice way for filmmakers to sort of take up space in the community in a different way,” said Campbell.
While some of the project’s conceit was finding an innovative way to showcase art during the pandemic, Moore also thought it was an opportunity to make art more accessible.
“Maybe just being an art gallery that’s free and open to the public is not enough to be inviting to people. Maybe we need to get out on the streets and engage people in ways that they feel comfortable with,” said Moore.
Residents can visit www.artgalleryofregina.ca for a list of locations of the posters. Moore said residents are also encouraged to request posters in their community, or suggest locations for posters.
The Moving Pictures project runs until Oct. 14. The Artivive app can be downloaded for free from the Apple App Store or Google Play. The video projects can also be viewed online at vucavu.com.